Pillar 01
Product Strategy & Business Model
Required artifact
A written product strategy brief (2–4 pages) for a real or candidate product, covering problem, target segment, business model, and three strategic bets.
Emerging
Strategy names the segment and the business model, but bets are generic or untied to segment evidence.
Proficient
Strategy ties each bet to a specific segment insight and a measurable business outcome within 2–4 quarters.

